Happn already partners with Spotify, allowing users to send tracks to each other and add songs to their own profile to express their musical interests, but in the future they could also send pictures, videos and voice messages.
However, he added that it is important to keep the service simple, and avoid adding features that confuse the user or cause them to become frustrated with the service: "Whatever we create as new features, you will have a date in two clicks," he said.
The company has already been working with car company Fiat on an advertising campaign, which Rappaport said would not disturb the user experience.
"The company created profiles – Mr Fiat and Mrs Fiat – and in the morning we sent a push notification to our London base, saying today Mr Fiat and Mrs Fiat are in the streets of London; try to cross paths with them and if you succeed, and like them, you will be entered into a draw," he said.
Forget "the one." These days, it can seem daunting to sift through online dating platforms like Hinge and Tinder just to find "someone." Profiles often seem incredibly similar, and people make an effort to stand out.
But there are certain distinctions that exist depending on which state you live in. People living in states known for their outdoor activities frequently mentioned "hikes," "woods" and "lakes" in their profiles.
Online dating has long been part of everyday life for millions of people, with over a quarter of new relationships in the UK now starting in the digital world.
Young people work so much, they don’t have time to do other things, so it’s a great help for them," said Rappaport.Happn, which launched in Paris in early 2014, claims to have 6.5m members worldwide – 700,000 of which are in the UK.The app connects people who have crossed paths in real life, allowing users to "seize everyday coincidences" and "avoid missed connections", according to the company.One of the more controversial aspects of Happn is its business model. Liking is a secret action, so users only know if they have liked each other if the "like" is mutual.
However, they can also send "charms", which means the recipient get a notification.
While the app is completely free for women, men have to pay to send charms.