Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.
These cost coins, which you earn from spending time interacting on You Now.
"It is a holy grail." In the 1990s Sideman studied art and technology in New York.
It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.
Watching a You Now stream can be an overwhelming experience.