Snapchat has become notable for representing a new, mobile-first direction for social media. in September 2016, along with announcing Spectacles, a pair of smartglasses with a camera capable of recording ten seconds of video.
As of May 2017 According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.
The Apple logo is registered trademarks of Apple Computer, Inc. If you are looking for the company formerly known as ichat software, visit In January 2015, Snapchat introduced "Discover", a designated area within the app focused on ad-supported short-form content from major publishers.Two years later, it announced a new, global "Our Story" feature, letting all users contribute snaps at any time Studies of Snapchat usage have discovered that its users are primarily millennials.On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.