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The what and the how are usually accompanied by strategic plans detailing who will do what, with which resources, by when…and all the other details that allow for effective and efficient capital and people allocation and coordination.



And execution of any plan is only valuable if the strategy is right. Some years ago I received a copy of the marketing strategies and plans of a large bank before I had signed a confidentiality agreement.Key among them are: Many excellent strategic thinkers and planners fall short when it comes to execution.


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