Good dating straplines

The trick isn’t simply that the reward isn’t quite satisfying (the novelty of a match or a message soon wears off), rather, since we become conditioned to expect a possible reward for playing the game, we soon become swept up in the act of seeking, which becomes a reward in itself.

Of course, the hit rapidly wears off, and so the next time we receive a trigger (the ping or buzz of a notification) we’re primed and ready to go, knowing that another, bigger hit may be just around the corner if only we keep going for long enough.


Yet researchers in the field of persuasive technology have found ways to fine-tune these mechanics so as to elicit tiny, instant, unpredictable patterns of reward, the very kind that send us into loops of repetitive activity.

Referring to a product’s name in the tagline can be a sound move if it’s done properly.


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