Good dating straplines

The trick isn’t simply that the reward isn’t quite satisfying (the novelty of a match or a message soon wears off), rather, since we become conditioned to expect a possible reward for playing the game, we soon become swept up in the act of seeking, which becomes a reward in itself.

Of course, the hit rapidly wears off, and so the next time we receive a trigger (the ping or buzz of a notification) we’re primed and ready to go, knowing that another, bigger hit may be just around the corner if only we keep going for long enough.

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Yet researchers in the field of persuasive technology have found ways to fine-tune these mechanics so as to elicit tiny, instant, unpredictable patterns of reward, the very kind that send us into loops of repetitive activity.

Referring to a product’s name in the tagline can be a sound move if it’s done properly.

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