Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
A message will be sent to the recipient asking them to initiate a webchat.
Finally, the smiley icon simply sends a smiley to the recipient - not exactly sophisticated.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.