Digital romance the business of online dating

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The "Xennials" are supposedly a group born between the late 1970s and early 1980s, who were born analogue and became digital adults.

But the evidence for their existence isn't as clear-cut as we might hope.

Launched a year after Apple introduced the App Store, the geosocial networking app targeted at gay and bi-sexual males was hosting 1.1 million daily users by June 2012.

Two years later, the app had hit more than 10 million user downloads, impressive numbers by any measure.

It’s not exactly the sort of thing that instills confidence amongst a skeptical audience.

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New York University Professor of sociology Eric Klinenberg, who teamed with comedian Aziz Ansari for the 2015 book told Digital Trends: “There’s just not a lot of research out there. It’s still not a major field in the social sciences.” What is out there, particularly dating back to the relative dark ages of online dating, is murky, often relying on surveys commissioned by the sites themselves.Another survey noted a 13 percent increase, and that Yahoo Personals captured the top spot in the field.Which means, of course, that the first wave of Yahoo Personals babies should be turning 10 this year.Even more remarkable than the speed with which such services became mainstream is our willingness to fess up: Maybe it wasn’t so much a meet cute as it was a photo swipe while sitting on the john. Online dating will be a billion industry in 2016, according to market research firm Ibisworld.

And the rise of the smartphone is only going to increase that adoption. How did matchmaker services make the transition from embarrassing, mullet-wearing, VHS tape services to the thing we do while waiting in line at Trader Joe’s?

After all, even a full decade after a site called entered that brave new world with

And the rise of the smartphone is only going to increase that adoption. How did matchmaker services make the transition from embarrassing, mullet-wearing, VHS tape services to the thing we do while waiting in line at Trader Joe’s?

After all, even a full decade after a site called entered that brave new world with $1.7 million in startup funding (enough to warrant the 1995 Wired article “Love and Money”), the phenomenon was still an emerging novelty.

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And the rise of the smartphone is only going to increase that adoption. How did matchmaker services make the transition from embarrassing, mullet-wearing, VHS tape services to the thing we do while waiting in line at Trader Joe’s?After all, even a full decade after a site called entered that brave new world with $1.7 million in startup funding (enough to warrant the 1995 Wired article “Love and Money”), the phenomenon was still an emerging novelty.

.7 million in startup funding (enough to warrant the 1995 Wired article “Love and Money”), the phenomenon was still an emerging novelty.

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